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graphic design visual identity logo design web design packaging design social media design

Something feels off. You can't name it yet, but you feel it.

Every new idea needs a fresh explanation. Every brand decision drains energy. And somewhere along the way, the excitement you started with quietly fades. That's where we begin — getting clear on where your brand stands, what makes it distinct, and where it can go.

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Visual identity & logo design

Most business owners think they need a logo. But what they actually need is clarity about what their brand communicates and why that isn’t aligned with what they really are. Only once we solve that do we build an identity that shows it.

By the end of the process you have clarity about what your brand communicates and a visual system that proves it. Guidelines that ensure consistency across every channel and confidence in every future decision.

Sí METHOD

Decode

A strategic 60-minute call. Through a conversation about your vision, expectations, and what’s on your mind. I uncover what your brand actually communicates and where the gap is between that and what it should be. It’s an outside perspective on your own brand that you can’t give yourself because you’re too close to it.

Clarify

Based on what we discover together in Decode, I create a strategic document that becomes the foundation for everything that follows. It defines who you are, who you’re for, where you stand in the market, and the direction we’re heading visually and communication-wise. From this point on, every decision has a filter, not a guess.

Translate

Only now does the design begin! Because design without a strategic foundation isn’t identity, it’s decoration. Everything we discovered and defined gets translated into a visual system you recognize as your own. I present it to you live with an explanation of why each decision was made so you don’t just see what it looks like, you understand why it works.

Align

In the end, your vision finally has a shape. You know your strength in the market and can start tomorrow - without second-guessing, without guessing, because everything is arranged and coherent. This isn’t a visual system without meaning. It’s a brand that knows what it is, and you know how to use it.

How much does building a brand identity cost?

A complete brand identity starts at 1800€. The final price depends on scope - whether we’re building the entire visual system or just part of it, and where it’s applied. There are no packages; we agree on the exact scope together before starting.

What’s the difference between a logo, visual identity, and brand identity?

A logo is a single mark. A visual identity is the whole system around it - logo, colors, typography and application, i.e. how the brand looks. Brand identity goes a step deeper: alongside the visual, it includes strategy, positioning and message - not just how it looks, but what it means and why it works. I do brand identity, because a logo without a strategic foundation is decoration, not a brand.

How long does building a brand identity take?

A complete brand identity usually takes 4-6 weeks. The process goes through four phases - Decode, Clarify, Translate, Align. The timeline depends on the scope of the system, but also on you - how quickly your feedback arrives and how involved you get in the process. The faster the exchange, the sooner we’re done. We agree on the exact timeframe at the start.

Do I need a brand strategy if I’m just starting out?

Yes, that’s when you need it most. Strategy isn’t a luxury for big brands; it’s the foundation that saves you money because every later decision has a filter instead of a guess. Without it, design is pretty, but you don’t know why it works. With me, strategy is always the first step, before any visuals.

Every project is tailored to your real needs. What goes into your project we define together before we start.

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Visual identity & logo design illustration
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Web design & development

An online space that breathes your brand strategically arranged and visually aligned with the identity you have. From presentation websites and landing pages to blogs that stay true to your brand’s visual system.

A website that shows which brand it represents from the first glance. An online space that breathes your brand - strategically arranged and visually aligned with the identity you have. From presentation websites and landing pages to blogs, all in line with your brand’s visual system.

Every project is defined in advance, so you know exactly what’s included and what to expect.

What’s included

A website where you can see which brand it represents from the first glance. Not because the name is written or the logo is visible, but because everything breathes the same system as the visual identity — colors, typography, tone. All designed to carry your brand’s character and language into the online space.

What’s the process for building a website?

Structure First, we lay out what the page needs to achieve and how it guides the visitor through it. Structure before aesthetics.

Design I translate your visual identity into a page that breathes the same system — colors, typography, tone.

Build and handoff I build the site, test it, and hand it over ready to publish.

How much does building a website cost?

A landing page starts from 1300 €, a multi-page website from 1800 €. The final price depends on what the site needs to do for your brand.

The price is affected by the number of pages and the depth of the structure, whether the text and content are already ready or we shape them together, and special functionality - blog, sign-ups, integrations.

Every project is agreed on together before we start.

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Web design & development illustration
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Graphic design for print & digital

You’ve built your brand identity. This is the next step. Branded materials that apply it consistently across every channel and material.

Branded materials that live within the system we built or within the system you already have. So wherever your brand shows up, it looks like the same brand.

THE SERVICE INCLUDES:

Printed materials:

  • Product packaging design, business cards, price lists/menus, bottle labels, catalogs, flyers, brochures, tote bags, stickers, posters, roll-ups, thank you cards, book cover design, and more.

Digital materials:

  • Social media templates, brand icons, newsletter template design, banners, presentations, social media cover design, and more.

Tell me what you need and in what scope - we’ll put together a per-project agreement.

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Graphic design for print & digital illustration

HERE'S HOW THE PROCESS WORKS...

Decode

A 60-minute strategy call where we uncover what your brand is actually communicating and where the gap is between that and where it should be.

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Clarify

I put together a strategy document that defines who you are, who you're for, and the direction we're heading. From this point on, every decision has a filter.

Process arrow

Translate

Only now does the design begin. Everything we've defined gets translated into a visual system you recognize as your own.

Process arrow

Align

Your vision takes shape. You get a system that works even when I'm not there, and the confidence to make every decision that follows.

Process arrow

Support & collaboration

Support continues after the project too — for new materials, ideas, and everything that comes with your brand's growth.

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“Jako sam zadovoljan uslugom, sve je odrađeno izvrsno, i više od očekivanog! Ono najvažnije što sam dobio radeći s Ivom je da sam prateći njezine korake u procesu i s njezinim idejama i preporukama dobio jasniju viziju i smjer na koji način želim prezentirati sebe i svoje usluge. Tražio sam uslugu izrade vizualnog identiteta, a dobio sam puno više od toga, dobio sam skup materijala koji su usklađeni i komuniciraju vrijednosti i poruke koje želim prenijeti potencijalnim klijentima, odnosno dobio sam cijeli identitet brenda."

Ivan, Accuris

A brand that communicates who you actually are doesn't happen by accident.

It starts here.

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FREQUENTLY ASKED QUESTIONS

Actually, you don’t need anything special except a business or an idea. In short, you should know what your goals are and have the drive to take your business up a level - or if you just have an idea, the drive to bring it to life.

We start our collaboration with an inquiry, which you can send through the form on my website, my Instagram profile, a direct email inquiry, or a message via inbox on IG, TikTok, LinkedIn or Facebook.

Then I reply to your inquiry as quickly as possible and we schedule an initial call where I’ll learn more about your business ideas, and where we’ll briefly see whether we’re a perfect fit to work together.

Of course, during the initial conversation we also discuss your requirements and business needs, the budget you have available, and based on that input I put together a proposal tailored exactly to what works for you, because we’re looking for the best solution within your budget.

The project timeline depends on the scope of work, i.e. the services included in the project. Smaller graphic tasks can be finished in as little as a week, while larger projects can take 2–3 months or more. The proposal you receive lays the project out in phases with the timeline stated.

During the process there are several phases:

  1. After the inquiry and initial call, I put together a detailed proposal for the project, tailored exclusively to your business needs and based on our conversation in which we went through the questions and problems your business faces - everything needed to find the best solution…

  2. Once you confirm the proposal, a deposit is paid before the project starts, after which we move on to the rest of the process.

If we’re working on visual identity or a website, then after the first two steps above:

  1. Getting to know your business in detail

    You receive a detailed questionnaire that lets me get to know your business even better. The questionnaire arrives by email or through the Notion client portal (an online space that holds everything related to the project - a portal where you see every phase of the project, download files, leave comments, etc…) - depending on which communication channel you prefer.

  2. Conversation about direction and strategy

    Once I receive all your answers, we communicate back and forth by call or email about strategy, your preferences and the foundations of your business, so we have a clear vision of the direction for setting up the moodboard.

  3. Creative direction

    Then I put together a moodboard covering competitors’ visual strategy and visual directions for your business.

  4. Ideation and creation

    Once we’ve defined a clear direction, I start creating the concept for the visual identity solution, which I present to you in detail once it’s ready.

  5. Final details and finalization

    In this phase we arrive at the final solution. The visual identity package includes 2 revisions (changes involving minor adjustments) with which we polish the details.

  6. Delivery of materials

    The big finale starts now! I deliver all the materials to you, from the design to guides and usage instructions. All of it will be waiting for you in the client portal or by email once you’ve completed the full payment for the project.

Every project is unique and tailored to your business. I don’t offer pre-defined packages; instead I put together a proposal based on your specific needs, goals and industry.

We communicate by email and through the client portal if we’re working on larger projects, so you can easily find everything related to the project. Also via scheduled calls before and during the project.

All at once – you can pay the full amount upfront after accepting the proposal and signing the contract.

Partial – 30% after accepting the proposal and signing the contract, with the remaining 70% after the project is completed and before the materials are delivered.

By arrangement – another payment method is also possible, in installments as agreed, though an advance payment is included in this option as well.

Of course, additional services or changes to the project scope are possible at any time. Keep in mind that any change can affect the project’s completion timeline, so we’ll let you know in advance about any potential changes to the timeline and costs.

Your involvement helps the project run smoothly and the result turn out exactly the way you want. Take part in the initial consultations, give feedback and approve proposals - your opinion matters, and together we arrive at the best solution.

You get a finished, fully built website - ready to publish, not just a design file. I take the project from structure and design through to build and handoff.

It depends on the scope - the number of pages and what the site needs to do. The timeline also depends on you: how quickly your feedback arrives and whether the texts and photos are ready. We agree on the exact timeframe at the start, before we begin. Also, having finished texts and photos ready before we start helps, but it’s not a requirement. Through the process we’ll agree on what’s missing and how to handle it — the more ready things are, the faster the process.

I’d be happy to continue working together on other projects and ideas. Whether it’s smaller additions or completely new projects, continuing to work together will let us develop new solutions faster and more precisely, since I already know your brand and your vision.

If you have more questions, feel free to reach out through the form below.

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Or reach out via email hello@saysistudio.com

For collaboration inquiries, get in touch via the collaboration inquiry form